Digital Marketing Executive — Tuticorin R&D Hub

Role Overview

Drive online visibility, organic search engine rankings, and lead acquisition for Logic Technologies and regional client initiatives.

Department: Growth & Marketing | Experience: 1 - 3 Years | Location: Pearl Plaza, Tuticorin (On-Site)

Key Responsibilities

• Execute on-page and technical SEO improvements across company web properties
• Manage and optimize Google Business Profile, local business citations, and regional directories
• Create engaging content highlighting technology capabilities, software features, and case studies
• Track web traffic, keyword rankings, and lead conversion rates using Google Analytics and Search Console
• Coordinate targeted digital advertising campaigns focused on business decision-makers

Required Skills & Qualifications

• Practical experience in Search Engine Optimization (SEO) and keyword research tools
• Working knowledge of Google Analytics 4, Search Console, and Google Business Profile
• Strong written communication skills in English and Tamil
• Basic understanding of B2B lead generation funnels and content marketing
• Self-driven attitude with an interest in the software and technology industry